Kyle Pitts

Billed as a generational talent out of Florida last season, Pitts was drafted fourth overall and made an instant impact as one of only three tight ends in the league to eclipse 1,000 receiving yards, ranking second all-time among rookie tight ends with 1,026. That’s an impressive rookie season at a position that usually has a steep learning curve, but the notable shortfall in Pitts’ production was a lack of red-zone success, as he found the end zone once on 15 targets inside the 20. With Calvin Ridley suspended this season and Russell Gage (94 targets) off to Tampa Bay, Pitts likely will be the primary target for new quarterbacks Marcus Mariota and rookie Desmond Ridder, even after the team drafted wide receiver Drake London eighth overall this year. The 6-4 London, a former USC basketball player, is considered an elite red-zone target, but that could work in Pitts' favor as defenses can’t double team both players near the goal line. A second-year leap for Pitts in the touchdown department is probable given the recent history of highly drafted tight ends. Six others were selected in the first half of the first round since 2000; those players averaged 1.5 touchdowns as rookies and 4.8 touchdowns in their second seasons. Even in what should be a subpar Falcons offense, Pitts is a strong bet to improve on his rookie-year numbers.

The term "generational prospect" is thrown around too often, but Pitts is the rare case where few argue with that assessment. His 43-770-12 receiving line in an eight-game junior season at Florida was as good as it gets in terms of per-game production from a tight end, a position where even the future NFL stars don't always put up big numbers in college. Pitts also had an impressive sophomore year that included a team-high 54 receptions, and his pro day workout surpassed even the lofty expectations. At 6-6, 245, Pitts put up the fastest 40 time (4.44 seconds) and broad jump (129 inches) among tight ends in this year's draft class. The Falcons saw enough to take him fourth overall, arguably passing up their best chance to find Matt Ryan's successor. Regardless of how that works out from a franchise standpoint, it means Pitts will start his career catching passes from a veteran QB who has a 10-year streak topping 4,000 passing yards, with an average of 4,571 in that stretch. Hayden Hurst still might be the nominal Week 1 starter, but his disappointing 2020 opens the door for Pitts to be Atlanta's top pass catcher at tight end, a role that should come with steady targets after the team traded Julio Jones to Tennessee. While avoiding rookie tight ends might be a good rule in general, a prospect like Pitts is the reason we leave room for exceptions.