Drake London

London mostly looked the part of an eighth overall pick in his first two NFL seasons, mixing flashes of brilliance with stretches of poor production in a run-heavy Atlanta offense that had some of the worst QB play in the league. He enters Year 3 as one of the most obvious candidates for a big breakout, after the Falcons fired coach Arthur Smith and signed 35-year-old QB Kirk Cousins to a four-year contract. London did take small steps backward between Year 1 and 2 in terms of target share (29.1 percent to 23.1) and per-route production (2.04 to 1.90), but with his catch rate staying right around 62 percent and his yards per catch rising from 12.0 to 13.1. Forty-three WRs ran more routes than his 493 last year, so volume growth alone would be enough to push him well over 1,000 yards. There's also potential for efficiency improvement, of course, with London turning 23 this summer and finally paired with a quality QB. New offensive coordinator Zac Robinson is a bit of an unknown given that he's never called plays before, but he at least figures to favor the passing game and three-wide formations far more than Smith ever did, having spent the past five years under Sean McVay in Los Angeles. London's stiffest target competition comes from other positions, with TE Kyle Pitts and RB Bijan Robinson also sure to be big parts of the offense, while free-agent addition Darnell Mooney is the Falcons' only other WR that has any track record of earning significant targets. Read Past Outlooks