RotoWire.com used follower counts from Instagram and X to create a social media hype power ranking system for college football teams' official accounts. We ranked teams based on percentage growth week-over-week on the platforms, following their previous game.
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Social Media Power Rankings
Rank | Team | Social Media Growth |
1 |
| 2.147% |
2 |
| 1.768% |
3 |
| 1.602% |
4 |
| 0.954% |
5 |
| 0.680% |
6 |
| 0.620% |
7 |
| 0.612% |
8 |
| 0.528% |
9 |
| 0.484% |
10 |
| 0.472% |
11 |
| 0.438% |
12 |
| 0.431% |
13 |
| 0.415% |
14 |
| 0.350% |
15 |
| 0.331% |
Indiana Hoosiers (↓1) 
Texas A&M Aggies (↑10) 
SMU Mustangs (↑8) 
Ole Miss Rebels (↑38) 
Auburn Tigers (↑49) 
Rutgers Scarlet Knights (↑56) 
BYU Cougars (↑10) 
NC State Wolfpack (↑51) 
Northwestern Wildcats (↓1) 
Nebraska Cornhuskers (↑29) 
Wake Forest Demon Deacons (↓11) 
Pittsburgh Panthers (↑25) 
TCU Horned Frogs (↑43) 
Minnesota Golden Gophers (↑30) Also check out and compare college football odds for upcoming Week 13 games.
Which Power Four CFB Teams Gained The Most Ground?
One of the hottest teams in America managed to also secure the top spot in the Power Four ranks online in Week 12, with the 10-1 
Texas Tech Red Raiders parlaying a 48-9 rout of UCF into a 2.147% increase in social media followers, beating out Indiana (+1.768%) and Texas A&M (+1.602%) for the No. 1 spot.
Throw in fellow CFB darlings like SMU (+0.954%) and Ole Miss (+0.680%) and you have this week's top five movers on social media covered, with the Mustangs having the weekend off while the Rebels survived a home scare against Florida before running away late, 34-24, moving to 10-1 for the season.
Other top teams on social media this week included the Auburn Tigers (+0.620%), Rutgers Scarlet Knights (+0.612%), BYU Cougars (+0.528%), NC State Wolfpack (+0.484%) and the Northwestern Wildcats (+0.472%), illustrating how wide a draw there is for social media content across the Power Four conference landscape.
When it comes to 2026 CFP college football championship betting odds, the social media superstar listed above with the best shot at winning it all is the Hoosiers, who are listed at +500 on DraftKings Sportsbook, ranking second nationally behind defending-champion Ohio State, who currently stands at +175, while the Aggies of Texas A&M are third at +750.
Q&A
Q: Which college football team dominated social media growth this week?
A: Texas Tech Red Raiders had a weekly increase of 2.147%, moving up 7 spots to No. 1.
Q: Were there any surprising teams in the Top 5?
A: Yes. Big movers crashed into the top 5, with Texas A&M increasing 10 spots to No. 3, SMU Mustangs jumping 8 spots to No. 4, and Ole Miss leaping 38 spots to reach No. 5.
Q: What does this ranking reveal about the connection between the field and social media?
A: The numbers highlight how closely game-day results fuel online hype. Teams that score big wins or deliver poor performances often see a direct spike in engagement online. Social media is becoming a real-time scoreboard of fan enthusiasm—one where both traditional powerhouses and rising programs can grab the spotlight.
